Gaya APA

BOYD, H, W, J., C., W. (2003). Marketing Strategy : A Decision-Focused Approach Fourth Edition (4). : McGraw Hill, Inc..

Gaya MLA

BOYD, Harper, W, Jr.., C., WALKER,Orville. "Marketing Strategy : A Decision-Focused Approach Fourth Edition". 4 : McGraw Hill, Inc., 2003. Textbook.