Gaya APA

KOTLER,Philip, ., ARMSTRONG,Gary, . (1996). Dasar-dasar Pemasaran Jilid 1 (7). : Prentice-Hall Inc..

Gaya MLA

KOTLER,Philip, ., ARMSTRONG,Gary, . "Dasar-dasar Pemasaran Jilid 1". 7 : Prentice-Hall Inc., 1996. Buku.