Gaya APA

Lovelock, C., Wirtz, J. (2004). Services Marketing 5 Edition (People, Technology, Strategy) (5). USA: Pearson Education.

Gaya MLA

Lovelock, Christopher., Wirtz, Jochen. "Services Marketing 5 Edition (People, Technology, Strategy)". 5 USA: Pearson Education, 2004. Textbook.