Gaya APA

Price, B., Jaffe, D. (2015). Your Customer Rules! : Delivering the Me2B Experiences That Today's Customers Demand . San Francisco: Jossey-Bass Publishers.

Gaya MLA

Price, Bill., Jaffe, David. "Your Customer Rules! : Delivering the Me2B Experiences That Today's Customers Demand". San Francisco: Jossey-Bass Publishers, 2015. Textbook.