Gaya APA

Lovelock, C., Wirtz, J. (2022). SERVICES MARKETING: People, Technology, Strategy (9). Hackensack: World Scientific Publishing Co. Inc..

Gaya MLA

Lovelock, Christopher., Wirtz, Jochen. "SERVICES MARKETING: People, Technology, Strategy". 9 Hackensack: World Scientific Publishing Co. Inc., 2022. eBook.