Gaya APA

McCARTHY, E, J. et al (2014). Basic Marketing: A Marketing Strategy Planning Approach 19th Edition (19th Edition). New York: McGraw Hill Irwin.

Gaya MLA

McCARTHY, E., Jerome. et al. "Basic Marketing: A Marketing Strategy Planning Approach 19th Edition". 19th Edition New York: McGraw Hill Irwin, 2014. Textbook.