Gaya APA

CANNON, J, P. et al (2014). Basic Marketing: A Marketing Strategy Planning Approach 19th Edition (19th Edition). New York: McGraw Hill Irwin.

Gaya MLA

CANNON, Joseph, P.. et al. "Basic Marketing: A Marketing Strategy Planning Approach 19th Edition". 19th Edition New York: McGraw Hill Irwin, 2014. Textbook.